Shaping Gameplay

With User Research

GUR fosters a vibrant community for research professionals.

Our mission is to assist research professionals and

aspiring researchers in achieving their goals.

Join Our Discord

Shaping Gameplay

With User Research

GUR fosters a vibrant community for research professionals. Our mission is to assist research professionals and aspiring researchers in achieving their goals.

Join Our Discord

Conference

The GamesUR Conference is our annual meeting of games user research professionals. Our tracks of talks, panels, and workshops explore the latest in rational game design and data-driven game development.

Explore Conference

Mentorship Program

Discover personalized guidance on our Mentorship Page to elevate your research career!

View Program

Conference Archive

Explore our Conference Archive Page today to revisit inspiring moments from past events!

View Archive

Salary Survey

Visit our Salary Survey Page today to gain valuable insights into research industry compensation!

View Survey

Advancing Game Design with Scientific Principles

Games User Research is dedicated to supporting game developers in creating engaging, enjoyable and commercially-successful games using player feedback. By applying iterative research studies and the psychology of play, we help game designers understand players, and achieve their ambitious game design goals. The vibrant games user research discipline has a long and vibrant history contributing to the latest-and-greatest video games, from innovative indie hits, to multi-million dollar blockbusters.

What is GUR

Games User Research (GUR) focuses on player psychology, applying expert playtesting, analytics, content evaluations and iterative research. Game User Research professionals work to support game developers in creative and business decision-making throughout the game development process.

About Us

FAQ

How can you break into Games User Research? How many players should be in a playtest? We have taken some of the most popular questions, themes, and resources from our amazing Discord community and answered them.

FAQs

Mentorship

Interested in Games User Research? Just getting started and want a guiding hand? Or are you an industry pro who wants to help others? The GUR-SIG Mentoring Program may be for you!

Mentorships

Salary Survey

The Salary survey is an annual, voluntary survey aimed at capturing the state of work and pay among members of the Games User Research SIG. Each year the results are summarized as infographics and made available to our community.

Salary Surveys

News

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