Sponsors 2026

Lead Sponsor

Supercell

Supercell is a Finnish games company, best known for Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. The company is built around independent game teams with the freedom to take big swings and kill projects that don’t meet their high bar for serving players.

The ultimate goal is to create great games that as many people as possible play for years and that are remembered forever. Founded in 2010, Supercell has more than 900 team members across offices in Helsinki, London, Shanghai, Seoul, and San Francisco. Its games have hundreds of millions of monthly players and more than 7 billion lifetime downloads.

Vendors

Player Research

Player Research is the premier games user research partner, enabling gamedev to gain meaningful insight from real players across the world. We contribute to games of all genres, platforms, and audiences, leveraging our expertise in player experience and research methodologies toward the development of truly successful games. In-the-lab, at-home, expert-only. We create and deliver bespoke research to get the player insights you need. Visit playerresearch.com for more.

Interpret

Interpret is a global consumer insights agency with teams in the US, UK, Germany, Brazil, China, Korea, and Japan. At Interpret, we live and breathe video games and have been leading gamer research innovation since 2006. As the trusted partner of most of the world’s top gaming companies, we facilitate insight-driven decisions in all phases of game concepting, development, marketing, and post-launch operations. Our core services include global focus groups and surveys, ethnography, playtesting, UX research, longitudinal remote testing, syndicated global dataset, and expert evaluation.

Interpret owns the Good Gamer Group, the leading gamer research community with more than 100,000 members internationally, and a reach of 2 million gamers through a network of exclusive partners. We operate 4 labs in the US and UK, with top-of-the-line computers, smart phones, and VR devices.

Sponsors

PlaytestCloud

Designed to save you time and enhance research quality, PlaytestCloud removes the tedious aspects from your research workflow and gives you more time for designing and analyzing your studies. PlaytestCloud supports user research departments and game teams throughout the entire lifecycle of a mobile game. PlaytestCloud also offers COPPA-compliant mobile playtesting for playtests with young players. PlaytestCloud’s remote video playtesting and survey products can be used with PlaytestCloud’s gamer panel or with your own players.

PlayStation

PlayStation Studios has defined gaming for generations. Our collective of studios spans the globe, working collaboratively to advance gaming and the positive impact it has on people’s lives. PlayStation Studios Research is a multidisciplinary team that empowers these studios to be “vision-led and data-informed” throughout end-to-end development, maximizing value to both players and the business. Our team members are based primarily in San Mateo, California and London, United Kingdom.

Activision

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. Home to iconic franchises like Call of Duty®, Crash Bandicoot™, and Tony Hawk’s™ Pro Skater™, we’re a global leader in interactive entertainment. Our goal? Delight millions with innovative, fun, and engaging games. With a legacy of success, we’re pushing boundaries with cutting-edge technology and inclusive practices.
The User Research team at Activision helps inform these experiences. Through our playtest labs and research, we listen to player feedback and partner with our teams to create amazing games and incredible content for fans.

Live Aware

Live Aware is the gameplay capture platform built for games user researchers and developers. It’s a virtual lab: our Livestream Gallery View lets you watch every playtester’s session live, side by side, the same way you’d walk the floor of an in-person lab and take notes while people play. Invite clients and stakeholders in as guests to observe sessions in real time and leave their own timestamped annotations. No account is needed on their end. And when something worth keeping happens on screen, clip it right there in the live view, without waiting for the session to end. Once the session’s over, the real analysis begins. Full transcripts, timestamped annotations, input feeds and visualizations, and a growing clip library built around the moments that mattered. Live Aware is an end-to-end toolkit for gameplay capture and analysis, built for how games user researchers actually work.