Sponsors 2026
Lead Sponsor
Supercell
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we’ve brought several games to the global market, such as Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our dream is to create great games that as many people as possible play for years and that are remembered forever. Supercell was founded on the idea of giving game developers and teams the independence to decide what kinds of games they make and how they choose to make them. Over a decade and several global games later, our dream still stands: to create great games that as many people as possible play for years and that are remembered forever.
We believe games have the power to bring people around the world together and closer to each other. We work to create new, innovative, memorable experiences no one has played before. This is why we try to design games that excite wide and diverse player communities as well as to expand the audience for otherwise smaller “niche” game concepts. If you love to think, talk, play and make games, Supercell is the place for you. We’ve built a company of proactive and independent teams with the freedom to do what they think is best for their players, our games and the company at large.
Vendors
Player Research
Player Research is the premier games user research partner, enabling gamedev to gain meaningful insight from real players across the world. We contribute to games of all genres, platforms, and audiences, leveraging our expertise in player experience and research methodologies toward the development of truly successful games. In-the-lab, at-home, expert-only. We create and deliver bespoke research to get the player insights you need. Visit playerresearch.com for more.
Interpret
Interpret is a global consumer insights agency with people in Los Angeles, Seattle, Dallas, Minneapolis, Austin, Shanghai, and London. At Interpret, we live and breathe video games. As the trusted partner of some of the world’s top gaming companies, we facilitate better data-driven decisions in all phases of game development, marketing, and post-release support.
We have an intimate and personal connection with how the gaming industry has evolved, and our focus is to always deliver informed and actionable research. Since 2006, Interpret has been at the forefront of understanding why people play. We’ve developed a unique psychological framework, based on over two million consumer interviews, to uncover the deeper motivations that drive play preferences across various segments.
Sponsors
PlaytestCloud
Designed to save you time and enhance research quality, PlaytestCloud removes the tedious aspects from your research workflow and gives you more time for designing and analyzing your studies. PlaytestCloud supports user research departments and game teams throughout the entire lifecycle of a mobile game. PlaytestCloud also offers COPPA-compliant mobile playtesting for playtests with young players. PlaytestCloud’s remote video playtesting and survey products can be used with PlaytestCloud’s gamer panel or with your own players.
PlayStation
Sony Computer Entertainment has a long history of leveraging user research to create exclusive games for PlayStation consoles. With dedicated professionals and world-class labs in Europe, Japan and the USA, we work with teams to create engaging, fun and competitive games, consoles and peripherals. Whether it be early proof of concept testing, usability testing, or exploratory research, our goal is to create The Best Place to Play. This research is at the heart of the PlayStation Experience!
Activision
For more than 40 years, Activision has been changing the way people play. With a history of delivering iconic game changing experiences and beloved videogame franchises, including Call of Duty®, Crash Bandicoot™, Pitfall® and Skylanders™ — — our focus is to delight and engage our players around the world. The User Research team at Activision helps inform these experiences. Through our playtest labs and research, we listen to player feedback and partner with our teams to create amazing games and incredible content for fans.
Live Aware
Live Aware is the gameplay capture platform built for games user researchers and developers. It’s a virtual lab: our Livestream Gallery View lets you watch every playtester’s session live, side by side, the same way you’d walk the floor of an in-person lab and take notes while people play. Invite clients and stakeholders in as guests to observe sessions in real time and leave their own timestamped annotations. No account is needed on their end. And when something worth keeping happens on screen, clip it right there in the live view, without waiting for the session to end. Once the session’s over, the real analysis begins. Full transcripts, timestamped annotations, input feeds and visualizations, and a growing clip library built around the moments that mattered. Live Aware is an end-to-end toolkit for gameplay capture and analysis, built for how games user researchers actually work.